Build a cloud based solution to collect high volume video ad traffic data and to optimize ad placements based on user demographics and content context
Solution
Client was an ad and content inter-mediation company with very high volume transactions
Required 1) a cloud based solution to log ad placements, views and revenues and 2) prevent revenue leakage
Complexity contributed by perceived technical difficulties to correlate revenue with ad and contents
AWS was chosen as the cloud platform and operational expenses as a function of future increases in transactions were extensively studied
Client also needed supporting functions that required integration with their existing platforms
Discovery
High Volume transactions that span cloud and existing infrastructure can pose a significant architecture challenge
